| |
| Developing elite accommodation... : |
| Real Estate Review #6(44) |
Process of housing evolution through centuries had passed synchronously with human evolution. With first priests and rituals, rock paintings moved to the walls of clay huts, symbolizing belonging of the hosts to something more than surrounding those herds of wild animals. Later appeared the first ability to understand/distinguish material property and ways of its influence on the environment – and at this moment accommodation starts to show the status symbol – by the largeness, location, colour, interior. With the advent of “elite”, housing becomes the most powerful means for the defining whether a person belongs to the elitist section of society, becomes simultaneously the most personal and most evident accessory of the public life.
New product in the market of housing real estate.
Nowadays elite includes representatives of all segments of this technocratic society life: this is not only political elite, but economic, scientific, sport, artistic, physician, couturier elite and “just” rich people as well. This elite has its “second skin”, own elitist accommodation.
" If to analyze the state of Ukrainian real estate market, very strange situation is observed. Beloved Kiev city renders many of the conditions for the formation of the deluxe housing areas: first, it’s the excellent location (both from geographical and historical point of view), constantly improving city and transport infrastructure, not to mention construction boom, without which worth quality level would not be provided. If to add to all this modern design solutions as an instrument for introduction of progressive ideas from the sphere of formation the housing space, and running schemes of financing and crediting such activities – absence of valid elite accommodation in this market remains incomprehensive. Certainly there are some similar houses, but they lose prestige points, not taking into account necessary minimum, but constantly growing up, comfort rate, technological and engineering equipment, and quality of rendering services and used materials. Such buildings, proudly declaring themselves as elitist, actually take the place of heightened comfort housing, and achieve their high, “elite” price due to promotional devices, and certainly not to the quality of the final product.
If the whole process of building elite accommodation put under analysis, several stages can be distinguished, which do not give in to the basic process in the whole in labour-intensiveness and complexity – they are stages of concept development, designing, construction, finishing and assembly works, selection of equipment and putting into operation. It is not enough to keep to these stages as to the recipe if you want to get real deluxe housing. For getting elitist result one needs nearly the most important constituent – strategic usage of always measured resources: financial, temporal, production facilities, professional skills, what is the duty of project management professionals.
Long-term experience of project management (together with experience in design and construction in all spheres and on different stages) helped “Slav-Invest” team to analyze current problem of elite housing nonconformity to the declared standard and correspondingly – ratio price/quality. Solving of this problem is suggested in the form of program of high level housing construction, in which “Slav-Invest” take part with partners from the spheres of investment, real estate, construction, high-technology equipment, design, and manufacture of elite furniture. The program is called “SIStyle”.
For the better understanding the heart of the program, two notions are suggested – level “standard” and “standard+”. Variant “standard” is a minimum set of material constituents and services, less of which high quality housing must not possess. Correspondingly on the basis of this standard there may be modifications and after-equipment to the “standard+” variant, which will represent full elite accommodation, built up according to the wish of the owner by the “turn-key” system. Simplified picture looks like – both variants represent levels of completeness of finishing and decoration works, where in the first variant the client receives his new accommodation with basic finishing and installed engineering constituents. In the second variant, one gets the keys from the apartment where can be everything what allows nowadays technology (and financial abilities of the client) – starting with elitist designed furniture and accessories, hydromassage baths and “clever” fridges, connected to the common control circuit, and plasma panels broadcasting programs of satellite Internet and many other.
Actually this division into two categories is relative: both levels of completeness are based on the flexible system, developed by our specialists, in compliance with which originality in any standard variant is guaranteed due to variations of number of elements – types of planning, types and kinds of floor, walls, ceilings finishing, etc.
One of the main peculiarities of this program is its realization on the object on the whole, that is why “Slav-Invest” company offers this product to the investors, construction companies, realtors, developers. Because one of the condition of the successful program fulfillment is its realization in all apartment of the housing block (house, complex).
Newness of this product is not in the original proposal of any new constituent, but in all-inclusiveness of the service itself. Unfortunately there are no companies in the market, offering such kind of services – project management (as organisational and accomplishing function). Construction process in most cases ends in the putting object into commission in the state of basic finishing (“black” finishing), and after the owner has to spend much time for replanning, approval and work with designers and decorators, for endless search of the finishing materials and furniture shops, installations alteration for the wished equipment …
Program «SIStyle» gives opportunity to the owner of the flat to entrust us and our partners with this problem, and having signed only one contract, to become the owner of the complex product, witnessing the process starting with birth of idea to its final realization. And now we come to the main point, to the most uncontrolled and irreplaceable resource – time. Program allowed to calculate and distribute temporal resource in such a way, that realization of variants “standard” and “standard+” from completion of construction works till the putting the object into commission as complex “turn-key” product takes only 6 months. On average it is 2-3 times quicker than execution such scope of works by the client individually! It should be mentioned as well that construction, finishing and assembly works are started and completed simultaneously in all flats of one block, therefore future owner of any flat is sure that in nearest several years there will be no major repairs, unbearable noise, dirt in the lift, corridors and stairs! At this very moment in common haste and lack of time, product «SIStyle» is a gift as for the client, as for the companies and structures, which will realize this product.
Strong points of the product:
For the primary audience (developers):
- Gives opportunity to call the housing as elite one by satisfying the factor “environment”;
- Gives opportunity to increase the sales price of the apartment more, than it demands payment to the company realizing «SIStyle»;
- Newness of the product in any case will attract customers attention to the realised object;
- Product will heighten the image of the developer, cause it includes guarantee service of the finishing and installed equipment from “Slav-Invest” side;
- Realisation of the program with exclusive catalogues, allowing to present «SIStyle» to the client without “Slav-Invest” representatives;
- Construction company can be sure that the construction will not be damaged by the actions of incompetent repair firms;
- Having project manager and author’s control, the company which had sold the object with «SIStyle» can get information about interior equipment of the flats at any time;
- Terms and quality of works execution are guaranteed by “Slav-Invest” company, what will be fixed in the corresponding contract agreement, and this releases the developer from material responsibility for full and partial non-fulfillment of works according to the terms of «SIStyle», specification of which are fixed by the contract as well.
For the second audience (final customer):
- Short terms of all finishing works execution and equipment installation (6 months);
- Lower price with higher quality, what is achieved by synergy effect;
- Opportunity to buy a “turn-key”flat (6 months);
- Guarantee that there will be no repair works in the building which interfere with normal way of living;
- Definition of styles with variation of interior according with each of them allows the customer not to “break the head” choosing the main style of the flat and be sure that it will be original and unique;
- By signing the contract for flat purchase, the customer gets fully completed flat, and not the “basic” finishing;
- High quality achieved by the experience of “Slav-Invest” specialists;
- Quality and durability of finishing materials and equipment are guaranteed, what is fixed in purchase contract;
- Author’s control of architect and designer which guarantee the final result in the way chosen by the client;
- High quality of finishing materials, equipment and furniture, etc., which are represented by world-known companies for the client to chose.
<<<Other articles
|
 |
|
|
